Data Anlyst

Publicis Groupe, fundada en 1926, es el tercer grupo de comunicaciones más grande del mundo. Conocido por su creatividad de renombre mundial, la mejor tecnología, experiencia digital y consultoría, Publicis Groupe es el único en la industria capaz de acompañar mejor a sus clientes en su viaje de transformación de negocios digitales, en cualquier parte del mundo. Organizado en cuatro centros de soluciones, Publicis Communications, Publicis Media, Publicis Health y Publicis.Sapient, fuera de nuestros 20 mercados principales, Groupe ofrece ideas y soluciones innovadoras que combinan el poder de la creatividad y la tecnología.

• Perform data analysis that generate high-value insights
• Deep knowledge of data management & connections to generate automated reporting and analysis
• Knowledge in performance based digital marketing strategies
• Knowledge in Machine Learning Tech, IA and cloud based solutions (GCP / AWS)
• Ability to manage a project workflow with scope & deliverables according business need
• Ability to increase the digital knowledge and evolution of the client.
• Consulting skills to guide and evolve strategic conversations with the client looking always for the best business outcome.
• Supports the execution of the data strategy based on the business objectives of the client.
• Generates dashboards for real time monitoring the new metrics and existing data based on business objectives.
• Supports the integration of data collection, connection, enrichment & activation strategies that will ensure the accomplishment of the client’s business objectives.
• Integrates the audiences in DMP / CDP / Google Analytics or additional sources (1st, 2nd, and 3rd data party) with the digital media strategy.
• Supports the optimization of data models to improve the business results of the client such as attribution, RFM, CHURN, Price elasticity, etc.
• Executes the learning agenda for the client based on multivariable and A/B Test to improve the conversion rate of the own assets for the client.
• Supports the technical connections between the ad tech and the mark – tech of the client to improve data capture and activation.
•  Implements, audits and optimizes the event-tracking strategy focused on conversion rate optimization

1.Graduado académico: Publicidad,Administración o Mercadeo 

2. Minímo 2 años de experiencia laboral en  análisis de datos, elaboración de reportes

3. Nivel intermedio del Idioma Inglés 

4,Conocimiento en Google ads y Google Analytics

****Debe residir en Costa Rica****