Social Media Expert

TASKS AND RESPONSIBILITIES

Content Creation & Curation:

• Develop platform-native content, maintain content calendar, design/edit graphics and videos.
• Develop, curate, and publish high‑quality, platform‑native content (copy, images) aligned to brand voice and objectives, leveraging existing approved assets and brand elements.
• Maintain a monthly/quarterly content calendar and coordinate with Creative AORs and Brand team stakeholders.
• Ensure copy is clear, accurate, compliant, and optimized for each platform’s nuances (hashtags, lengths, alt text, accessibility).
• Maintain and manage Social Profile pages ensuring content is updated/accurate for any label updates.

Community Management:

• Respond to comments, engage with followers, escalate sensitive topics.
• Serve as the day‑to‑day community manager: respond to comments/DMs/mentions in brand voice and escalate sensitive topics per protocol.
• Proactively engage with followers and relevant communities to strengthen relationships and sentiment.
• Protect brand reputation through real‑time monitoring, rapid‑response routing, and issue flagging.

Strategy & Growth:

• Execute organic channel strategies that build awareness, consideration, and referral traffic; contribute ideas for series, UGC, creators, and tent‑pole moments.
• Stay current on trends, algorithms, and new features; translate trends into testable tactics.

Analytics:

• Track KPIs, provide insights.
• Track performance via native analytics and approved dashboards; build concise monthly readouts on reach, engagement, CTR, saves/shares, sentiment, and conversion proxies.
• Provide data‑driven recommendations to iterate content, cadence, and formats; annotate results with learning agendas and next steps.

Paid Social Support:

• Assist with boosting and small test budgets across platforms (e.g., TikTok, Instagram, LinkedIn), including audience/placement selection, pacing, and optimization.
• Coordinate with the media activation team on tags, UTMs, pixels, and brand safety settings.

PRT Submissions & Compliance:

• Assemble PRT packets for social posts/series (final copy, thumbnails, screenshots/mockups, claims substantiation, references, fair balance/ISI).
• Route for review in approved systems (e.g., Veeva PromoMats or equivalent), manage review calendars, and track status to approval.

Social Monitoring:

• Use Sprinklr, Brandwatch, Talkwalker, Sprout Social, Meltwater.
• Follow the internal cadence and AE/Pharmacovigilance escalation protocols.

WHO YOU ARE

• Bachelor’s degree in marketing, communications or advertising is required.
• 3+ years managing brand social channels (organic‑first) with portfolio examples.
• Advanced English level is required.
• Working knowledge of paid social (boosting, test budgets, basic optimization).
• Experience with Social Media listening tools is required.
• Proficiency with social scheduling/monitoring tools and native analytics; basic GA4/UTM literacy.
• Strong copywriting and short‑form video editing; accessibility best practices.
• Experience in regulated industries (pharma/healthcare) is a plus; familiarity with PRT/MLR workflows beneficial.