Senior Director RGM - Central Hub

Focus, Scope, & Impact 

• Lead the RGM Agenda in the Zone and take overall leadership on the advancement of RGM projects in the franchise for each country / territory, driving the implementation, aligning stakeholders in buy-in process and provide effective tracking, across company and bottler teams.  

• Champion the deployment of RGM capabilities within the zone, introducing core solutions that enhance decision-making processes for Franchise Teams. 

• Deliver insightful performance tracking, incorporating market trends, shopper behaviors, and channel insights into RGM strategies. Sefine action plan and the roadmap of implementation with franchise to address opportunities. 

• Collaborate closely with the LATAM RGM team to ensure cohesive RGM strategy design and capability deployment, aligning decision-making processes across countries or regions within scope. 

• Lead the OBPPC (Occasion, Brand, Package, Price, and Channel) process within the Franchise, with a deep understanding of the zone's unique opportunities and challenges. 

• Lead RGM governance routines to ensure delivery of key RGM initiatives across the franchise, and be a network connector to activate relevant expertise within the Operating Unit while ensuring initiatives are ‘in-sync’ with the broader LATAM RGM strategy, key initiatives and tools. 

• KEY SUCCESS PARAMETERS 

Experience  

• Ability to lead large-scale strategic projects, effectively navigating across strategy design and tactical execution with robust project management approaches. 

• Enterprise tool development and deployment experience. Understand what it takes to design, build, support, and continuously improve large scale tools in diverse and complex environments. 

• Strong strategic & systematic thinking (forward-looking vision and anticipating of future needs) Identification of market opportunities and ability to create value; proven ability to work with high degree of autonomy 

• Ability to manage large and fragmented regions being able to identify different market realities, address opportunities, identify potential solutions, evaluate paths to finally generate RGM solutions.  

• Ability to communicate critical insights in a clear and compelling manner.  

• Demonstrated experience in project leadership, able to drive collaboration in complex cross-functional treams and projects  

• Stakeholder management proficiency with abilities to engage and influence for decision making and taking into account multiple points of view 

• Strong analytical skills, a solid foundation in the beverages or FMCG sector, and prior experience (8+ years) in various RGM and/or commercial disciplines including product portfolio strategy (design, implementation, and management), pricing, and translating strategy into execution.  

Work Focus 

• Lead the timely implementation of the ‘RGM core capability agenda’ with LATAM team to equip Franchise team with data driven decision making solutions, continuously upskill system key stakeholders. Be a local champion for deepening RGM capability within the franchise system, taking responsibility for deployment of capability programs and tools rollout across the franchise and bottlers. 

• Develop upstream and downstream capabilities in the Revenue Growth Management (RGM)/Integrated Execution space to drive profitable decisions, through strategy, processes, tools, standard metrics and analytics. 

• Understand current Shopper situation and P&P offering, potential shopper out of pocket issues while bringing together multiple RGM concepts and capabilities to then define the strategic RGM direction for the territories under scope. 

• Orchestrate a smooth collaboration in the system and stakeholder management cross-functional teams (Categories, RGM, Operations) to drive the growth revenue across regions to grow the categories, increase our market share, basket size, incidence, and drive OBPPC strategy to deliver top-line and bottom-line growth. 

• Alignment with RGM, Categories, Operations and Technical teams on the OBPPC architecture for different channels to assure implementation in each country/region. 

Communication Focus  

• Sharp communication and outstanding influencing skills with the desire to collaborate with different stakeholders. 

• Strong communication skills being able to connect and lead problem solving conversations. 

• Demonstrable team player qualities, with special ability to communicate while engaging team members at multiple levels of the system.