Digital Marketing Analyst (SEO & AI)

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

You will get:

• Personal Development - career pathway for professional growth supported by learning and development programs and unlimited access to online educational training courses, learning materials and books.
• Work environment - excellent work conditions with friendly environment, recognized team spirit, and fun and quality recreation time.
• Our benefits include: Medical, life and dental insurance, Asociacion Solidarista, International Share Save Plan, Flex Work/Work from home, Paid time off, Annual Performance Bonus, Education Reimbursement, Family Bonding, Bereavement Leave, Referral Program, and more.
• Opportunity for Flexible working hours and Home Office.

Experian is an Equal opportunity employer. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

#LI-Hybrid

This is a hybrid remote/in-office role.

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Role Overview

The SEO & AI Analyst drives organic growth through technical SEO, data analysis, and AI-enabled automation. You will focus on building scalable workflows, extracting insights from large datasets, and applying machine learning and programmatic approaches to improve search performance. You will report to the Senior Manager Organic Growth located in US.

Main Responsibilities

• Extract, clean, and analyze large datasets (search console, web analytics, log files).
• Develop dashboards to monitor SEO performance and experimentation outcomes (Tableau or equivalent BI tools).
• Track Indicators such as organic traffic, rankings, CTR (Click-Through Rate), conversions, and revenue impact. Measure Return on investment of SEO projects and communicate growth.
• Provide applicable insights to partners through clear reporting.
• Develop SEO tooling using Python (e.g., scraping, data pipelines, automation scripts)
• Work with APIs (Google Search Console, Adobe Analytics, third-party SEO tools).
• Build or integrate AI-driven tools for SEO forecasting, anomaly detection, and content generation support.
• Design and implement automated SEO workflows using Python, APIs, and LLM-based tooling.
• Collaboration and strategic agreement: Partner with content, engineering, and marketing teams to align SEO projects, translate technical insights into business recommendations, and support broader digital growth and performance marketing efforts.

• Bachelor's degree in Marketing, Data Science, or a related field (or equivalent experience).
• 3+ years of experience in SEO, digital analytics, or related areas, including strong knowledge of technical SEO (crawlability, indexing, site performance).
• Hands-on experience with SEO and web analytics tools (e.g., Ahrefs, SEMrush, Screaming Frog, Google Analytics).
• Proficiency in Python and SQL for data analysis, automation, and working with large datasets.
• Experience in data visualization and reporting using Tableau (or similar BI tools) and Advanced Excel (can maintain complex spreadsheets).
• Foundation in data analysis, experimentation, and AI/ML concepts, with the ability to apply insights in marketing/SEO environments and work with CMS/analytics platforms.