Summary:
We are seeking an experienced Media Buyer with a background in e-commerce. The ideal candidate will have a proven track record working with e-commerce brands, particularly in the US and Canada, and managing advertising budgets greater than $10,000 per month. Salary up to $5,000 per month commensurate with experience and skills.
Key Responsibilities
- Develop, implement, and manage media buying strategies across multiple channels including Google AdWords, Meta (Facebook/Instagram), and ideally TikTok.
- Plan and allocate advertising budgets exceeding $10,000 per month to maximize ROI and achieve campaign objectives.
- Analyze campaign performance and provide detailed reports on spend, performance metrics, and optimization recommendations.
- Collaborate with the marketing team to create and execute effective advertising strategies tailored to each platform.
- Conduct market research to identify trends, competitor strategies, and opportunities for improvement.
- Communicate effectively with clients, presenting strategies, campaign performance, and actionable insights.
Qualifications
- Bachelor's degree in marketing, advertising, or a related field.
- Fluent in English with minimal accent, ensuring clear and effective communication.
- Minimum of 4 years of experience in media buying or paid marketing.
- Proven experience working with e-commerce brands, particularly in the US and Canadian markets.
- Demonstrable experience managing advertising budgets greater than $10,000 per month.
- Proficiency in Google AdWords and Meta (Facebook/Instagram) ad management is essential.
- Ability to provide case studies or examples of previous e-commerce campaigns, showcasing strategies, ad spend, and performance.