Junior Marketing Executive

The Junior Marketing Executive supports the execution and optimization of customer engagement, retention, and reactivation initiatives across marketing channels, working closely with more experienced executives and management. This is an entry-level role focused on learning and growth, where you will assist in delivering data-driven campaigns that support customer lifecycle management, loyalty, and long-term value, while building the skills to take on greater ownership over time.

You will work cross-functionally with CRM, BI, Design, Customer Experience, and Product teams to support the deployment of campaigns aligned with departmental KPIs and overall business objectives. The role suits someone with a genuine interest in learning, a can-do attitude, and adaptability, who is eager to develop analytical thinking and commercial awareness through hands-on execution within fast-paced, performance-oriented environments.

Responsibilities

• Execute customer engagement, retention, and reactivation campaigns across multiple channels and platforms, based on the strategies and priorities defined by management and senior executives.
• Create conversion campaigns for new customers and potential leads through on-site journeys.
• Support the end-to-end delivery of marketing campaigns, including execution, performance tracking, and post-campaign reporting, under the guidance of senior team members.
• Collaborate with Marketing Management and Customer Experience teams to support the execution of the overall marketing and retention strategy.
• Escalate marketing-related operational and campaign issues to senior executives and management in a timely manner.
• Coordinate with the Design team to deliver banners, pop-ups, landing pages, and promotional assets aligned with campaign objectives.
• Oversee website promotional placements to ensure accuracy, relevance, compliance, and timely updates.
• Conduct ongoing competitor analysis and market research to identify trends, opportunities, and gaps within the industry.
• Stay informed on emerging marketing technologies, CRM capabilities, industry trends, and relevant news.
• Provide weekly performance reports outlining results, insights, challenges, and recommendations for optimization.
• Share ideas and suggestions for continuous improvement to help enhance marketing effectiveness and customer experience.

Key Skills and Requirements

• Prior experience in marketing is a nice-to-have.
• A can-do attitude and adaptability are essential, including openness to feedback and the flexibility to adjust to changing priorities in a fast-paced environment.
• Developing ability to support multi-channel campaigns, with a willingness to grow into managing them independently.
• Developing analytical skills, with a willingness to learn how to translate data insights into practical marketing actions.
• Basic Excel skills and openness to learning performance dashboards and reporting tools.
• Interest in learning CRM platforms and marketing automation tools; prior exposure is a nice-to-have.
• Curiosity about retention marketing, loyalty frameworks, and segmentation concepts, with a willingness to learn them on the job.
• Developing commercial awareness and interest in how marketing supports business objectives.
• C1/C2 English level with excellent written and verbal communication skills.
• Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment under tight deadlines.
• Genuine interest in marketing; studies (completed or in progress) in Marketing, Public Relations, Business, or a related field.
  
  

Competencies

• Data Awareness: Learns to use performance metrics, customer behavior, and BI insights to support and improve campaign decisions.
• Business Curiosity: Seeks to understand how marketing initiatives connect to broader business goals and player value.
• Cross-Functional Collaboration: Works effectively with CRM, Design, BI, Product, and Customer Experience teams to ensure cohesive execution.
• Organization & Task Management: Keeps assigned tasks on track, maintaining accuracy, timelines, and quality with guidance from the team.
• Problem-Solving Mindset: Flags issues early, suggests practical solutions, and learns from each campaign to improve over time.
• Learning Orientation: Shows genuine interest in learning, actively seeks feedback, and applies it to grow in the role.
• Can-Do Attitude: Approaches tasks with initiative and a willingness to take ownership of what is within reach.
• Adaptability: Adjusts to changing priorities and new ways of working in a fast-paced environment.