Program Manager (Marketing Automation)

Become an EXpert as a Program Manager for Marketing Automation:

At EX Squared LATAM, we partner with global organizations to build high-impact teams that drive innovation and business transformation. We are currently looking for a Marketing Program Manager for Marketing Automation to join a leading company in the Life Sciences industry, supporting global marketing operations and strategic initiatives.

This role sits at the intersection of program management, marketing operations, and technology, with a strong focus on enabling scalable processes, optimizing performance, and driving innovation through data and automation.

What You’ll Do:

• Lead end-to-end program management for global marketing initiatives, ensuring alignment between strategy, execution, and performance.
• Design, standardize, and optimize workflows using collaboration tools such as Asana or similar platforms.
• Drive operational excellence across marketing processes, improving efficiency, visibility, and delivery timelines.
• Manage and optimize the marketing technology ecosystem, including platforms related to campaign execution, automation, and analytics.
• Oversee budget planning and tracking in collaboration with finance, ensuring alignment between investment and performance.
• Manage vendor relationships, including contract coordination, onboarding, and ongoing performance evaluation.
• Provide insights into campaign performance, supporting marketing leadership with data-driven decision-making.
• Collaborate with cross-functional teams across regions, acting as a key point of alignment between marketing, operations, and business stakeholders.
• Identify opportunities to improve processes through automation and AI-driven solutions, driving innovation within the marketing organization.

What You’ll Bring

• 7+ years of experience in Program Management, Marketing Operations, or similar roles.
• Proven experience managing complex programs in global or cross-regional environments.
• Strong understanding of marketing operations, including campaign performance, reporting, and process optimization.
• Experience working with collaboration and project management tools such as Asana, Jira, or similar.
• Exposure to marketing technologies such as CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Salesforce Marketing Cloud)
• Experience managing budgets, vendors, and operational processes related to marketing execution.
• Strong analytical skills with the ability to translate data into actionable insights.
• Business-oriented mindset with the ability to engage and influence stakeholders at different levels.
• Advanced English level, with strong communication skills in global environments.

Nice to Have:

• Experience working with financial planning tools such as Allocadia or similar platforms.
• Exposure to AI tools or automation initiatives within marketing or operations environments.
• Experience in Life Sciences, Healthcare, or highly regulated industries.
• Master’s degree in Marketing, Business, or related fields.

Why Join EX Squared?

EX Squared LATAM is a digital consultancy focused on building innovative solutions and high-performing teams across the region. You will collaborate with global clients, work on impactful projects, and be part of a culture that values continuous learning, ownership, and innovation.

What We Offer

• Competitive salary.
• Hybrid work model based in Costa Rica (1–2 days per month onsite).
• Opportunity to work with global teams and strategic initiatives.
• Access to learning platforms and professional development programs.
• Collaborative and inclusive work environment.