Job Description:
JOB SUMMARY:
The Global Digital Marketing Specialist - Automation and Website Management, Global Marketing to drive our global digital marketing strategy and enhance brand awareness through automation and website management. In this role, the Digital Marketing Specialist - Automation and Website Management will be responsible for defining and executing a holistic digital marketing approach to amplify brand visibility, drive engagement, efficiencies, customer experience and MarTech optimization.
PRIMARY DUTIES AND RESPONSIBILITIES:
Develop and execute automation strategies to enhance the customer journey, boost brand awareness and work efficiencies.
Implement and manage marketing automation tools to streamline campaigns and improve efficiency.
Create automated workflows for email marketing, lead nurturing, and customer engagement.
Oversee the management and optimization of the company websites (multi-country and multilingual) and related website projects.
Ensure website content is current, engaging, and SEO-friendly.
Monitor website performance and implement improvements to enhance user experience.
Analyze website traffic and engagement data to assess effectiveness.
Manage and optimize the MarTech environment for efficient deployment of global and regional marketing programs.
Partner with marketing managers, training team, creative services, and agencies/vendors to develop and execute compelling content and creative assets.
Support and manage content through legal and regulatory processes.
Collaborate with digital marketing team members to implement best practices in SEO and digitize the customer journey.
Track and report on digital marketing performance related to automation and website management, and communicate results to key stakeholders.
Job Requirements:
Bachelor's degree in Marketing or Marketing related disciplines required; MBA is a plus
3-5 years digital marketing experience with demonstrated track record in developing and executing digital marketing strategies, automation and website management, including SEO
Experience with Drupal, Acquia tools Experience with HubSpot marketing automation or similar tool
Experience with Google Analytics
Experience with MS Dynamics or similar CRM tool
PREFERRED QUALIFICATIONS:
Strong analytical acumen to evaluate effectiveness of digital campaigns.
Ability to work in dynamic, fast paced environment, be hands-on in project management and execution, while managing multiple projects and deadlines.
Experience to work in complex matrix organization in multi-cultural settings.
Fluent in English. Other languages are a plus
Familiarity with B2B marketing strategies and tactics.
Good analytical skills with the ability to interpret data and make informed decisions.
Good written and verbal communication skills with the ability to communicate complex ideas to diverse teams.
Strong project management skills with the ability to prioritize and manage multiple projects.
Ability to collaborate effectively with cross-functional teams and stakeholders.
Passion for staying up-to-date with the latest digital marketing trends, technologies, and tools.
Travel Requirement:
This position may require occasional domestic or iternational travel up to 10% of the time.
Operating Company:
DEXISEnvista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.